RedRover Sales & Marketing Blog

Super Bowl Ad MVPs: Which ads were on fire and which went up in flames? LORI TURNER Special to The Memphis Daily News Would you write a check for $116K for ONE second of TV airtime? That was precisely...

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February 8, 2012, 6:02 am

Super Bowl MVPs – Analysis: Some ads were on fire, others went up in flames. Lori Turner-Wilson of RedRover Sales & Marketing leads a roundtable discussion about the effectiveness and impact of...

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Boomers – Rebels With a Cause (3 in a three-part series in the Memphis Daily...

February 28, 2012, 6:38 am

How are you marketing to the generation that represents nearly 30 percent of the U.S. population and a whopping 80 percent of personal financial assets? In this final column in a three-part series on...

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X Marks the Spot (2 in a three-part series in the Memphis Daily News)

February 28, 2012, 6:40 am

As a member of Generation X, I can appreciate why our generation is characterized as having a survivor mentality. In this second column in a three-part series on generational marketing, we look at the...

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Discovering the Real Power of Generation Y (1 in a three-part series in the...

February 28, 2012, 6:43 am

There are fundamental experiences we share as a collective generation – experiences that shape what our values are, how we prefer to communicate, what we buy, and what factors influence those buying...

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